Value Square, an asset manager with a strong focus on value investing and personal relationships, engaged us to reposition their brand and translate their unique approach into a powerful rebrand.
The combination of rational, financial expertise and building close client relationships is what makes Value Square unique. What attracted us to this case was the challenge of bringing together this apparent contradiction - numbers and people - into a recognizable brand identity that exudes both trust and their expertise.
For the rebranding of Value Square, we used the symbolism of the "square" as a central concept. Squares connect economies and people, just as Value Square brings together numbers and personal interaction. By infusing this metaphor into their visual style, we created a look that reinforces their position in the financial world and tells their unique story.
Looking for a brand strategy that tells your unique story, like we did for Value Square? Let us reposition your brand with an identity that conveys exactly the right message both in content and visually.
