Otur is a Belgian design brand whose core values are timeless design and local craft. Hunt was brought in from the beginning to create a strong brand story: from strategy and name to logo, website and packaging.
Otur's lamps embody timeless simplicity. Each component is handmade in Belgium: a turned wooden base, and a lampshade made of locally produced linen. No two lamps are identical, which is what makes Otur so authentic.
The shapes and textures of the lamps inform every detail in the branding. The lamps' top view inspired the custom wordmark, and their iconic silhouettes are also reflected in the visual identity. Website and packaging reinforce the sense of quality, care and timeless design.
At Otur, the attention to detail does not stop with the lamps themselves. For the packaging, we created a concept that exudes the same quality. Each element is designed not only to protect, but also to convey the story of Belgian craftsmanship and timeless design.
Otur shows how a strong brand story can elevate a product into something timeless. Are you working on a unique project that brings craftsmanship and design together? We'd love to hear your story.
