Hunt was brought in to launch a brand new bike retailer with a surprising twist: with Ubike, customers don't go to the store or workshop themselves, but get service at home. We dove into the strategy and helped pull the brand story together from the very beginning.
Ubike wants to get and keep you on your bike. What appealed to us? They don't think in bikes, but in freedom. No more detours to the bike shop, Ubike turns it around: they come to you to repair your bike. This fresh look at mobility was also the starting point for their brand identity.
From a keen positioning, we resolutely chose images that show what it feels like to ride a bike, not just what a bike looks like. The visual style is smooth, clear and close. Everything radiates what Ubike stands for: speed, simplicity and hassle-free service.
We translated the brand identity to every touchpoint where Ubike comes into contact with their customers: from a user-friendly, intuitive website to witty one-liners that immediately illustrate what Ubike stands for. Even the social templates, ads, and tone of voice breathe that same smooth, accessible style. Everything is right, and you can feel it.
Are you yourself at the beginning of a new brand in mobility, service or circular economy? Let's see together how we can get your story as close as possible to your customer. Just like we did for Ubike: without detours.
