Specter, the company behind the cutting edge Specter 1 speed pedelec, knocked on our door to design a new site and digital brand following the launch of their Long Range model. Other than their logo, no brand assets were yet established, so we were free to create a minimalist corporate identity that primarily focuses on the bike's progressive design. The understated typography emphasizes the e-bike's technical ingenuity, and the atmospheric photography makes it immediately clear that the Specter 1 is not just another speed pedelec. On the website, in the online configurator, on social or in ads, everywhere we put the features and design of the Specter 1 in the foreground. Rethink the speed pedelec.

Specter makes the most cutting edge speed pedelec on the market, and to reinforce the launch of their Long Range model, they knocked on our door for a new website and digital brand. Rethink the speed pedelec.

Where we made the difference

A technically ingenious bike needs a ditto online presence, so we built a site where you can fully configure and order your own Specter. Atmospheric photography, sleek 3D renders and understated typography make it immediately clear that the Specter 1 is not just another e-bike.

Like Specter, do you want to create a brand experience that perfectly matches the innovation of your product? We're ready to work together to shape your digital presence so that your brand immediately stands out and makes the right impression.

Case coming soon!

Credits & thank you

Photography: Sean Van Echelpoel

3D Renders: Specter

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