Darco is a leading Belgian producer of solutions for protecting packages and pallets during transport. To translate their strong market position into a brand with ditto appeal, they came to Hunt.
After a thorough strategic process, we arrived at the essence of Darco: Pack to protect. Not just to protect customers' products, but because limiting and avoiding damage (and therefore waste) always has a positive impact on the living environment.
'Pack to protect' became the foundation of the brand, bringing a positive message to an industry that is mostly very price-driven. By pairing this unique approach with a powerful and to-the-point visual style, we succeeded in creating a brand identity that stands out and makes an impact, helping Darco stand out in a competitive market.
Like Darco, do you want to strengthen your brand with a strategy that makes you stand out clearly in a competitive market? We help you develop a strong brand identity that makes a lasting impression both visually and content-wise.
Case coming soon!
Credits & thank you
Photography: Lieve De Becker (Beeldcollectief) Video: Willem Blancke (Beeldcollectief)
